Field Marketing Director, APAC

Job Description

Job Title: Field Marketing Director, APAC. Location: Singapore

Responsibilities:

• Own the APAC field marketing strategy, annual plan, and priorities aligned with go-to-market objectives, target accounts, priority industries, and revenue goals.
• Build demand-generation strategies in partnership with sales and take responsibility for marketing-influenced pipeline, sales alignment, conversion, and measurable revenue impact.
• Lead regional go-to-market execution and coordinate business priorities across sales and marketing stakeholders.
• Build communications structures with Sales and Corporate stakeholders;
• Own the strategy, execution, follow-up, and measurement of conferences, executive briefings, roundtables, workshops, customer events, ecosystem engagements, and other field programs across APAC.
• Support on-site event execution and resolve practical issues as they arise.
• Support regional go-to-market messaging and market presence in coordination with Corporate Communications.
• Provide local direction to communication strategy and ensure the company’s APAC presence is communicated clearly and consistently across events, partnerships, and stakeholder materials.
• Identify local and regional content requirements and coordinate delivery through marketing partners.
• Create or adapt presentations, campaign assets, sales enablement materials, regional messaging, and event content.
• Identify regional PR, social, and media opportunities and collaborate with Corporate PR and agency partners;
• Develop timely regional communications, including LinkedIn posts, event messaging, briefing notes, and other external communications when required.
• Engage with internal leaders, sales teams, technical experts, government stakeholders, industry partners, academic institutions, and ecosystem collaborators.
• Build and manage the annual regional marketing budget.
• Oversee agencies, vendors, initiatives, spending, compliance, ROI measurement, and forecast accuracy.
• Lead, coach, and develop one direct report based in Japan.
• Manage agency partners and establish clear goals, accountability, and a collaborative, high-performance culture.

Qualifications:

• Bachelor’s degree or equivalent experience.
• 10+ years of experience in B2B field marketing, demand generation, or regional marketing for enterprise or deep-technology companies.
• Proven APAC marketing success in demand generation, sales alignment, pipeline growth, and measurable revenue impact.
• Experience leading complex events, conferences, executive briefings, roundtables, or customer programs from planning through execution.
• Experience with event, communications, and CRM platforms such as Cvent, Bizzabo, iCapture, HubSpot, Monday.com, or Webex.
• Ability to use AI for profiling, personalization, customer communications, and planning;
• Strong budgeting, vendor management, performance tracking, ROI measurement, and multi-stakeholder project delivery skills.
• Strong written and spoken English with the ability to produce clear, polished communications.
• Ability to draft short-form communications such as LinkedIn posts, event copy, stakeholder messages, and press release inputs within corporate guidelines.
• Excellent sales partnership and cross-functional stakeholder management skills.
• Collaborative, pragmatic, and resourceful, with the ability to work independently in a lean regional team.
• Experience coaching direct reports and managing agencies or vendors, including strategically integrating their services into the workload.

Preferred:

• Experience marketing technical sectors such as quantum computing, high-performance computing, AI, cloud, cybersecurity, or other emerging technologies.
• Experience across multiple APAC markets and cultures, including Singapore and Japan.
• Experience engaging government bodies, industry associations, research institutions, academic organizations, and strategic ecosystem partners.

Benefits and Compensation:

• Competitive compensation.
• Opportunity to work on groundbreaking quantum computing technology.
• Flexible work arrangements supporting work-life balance.
• Professional growth and development opportunities.
• Comprehensive rewards package supporting professional growth, well-being, and long-term success.

Other Information:

• The role primarily focuses on Singapore and Japan.
• The position manages one direct report based in Japan.
• The role involves collaboration with agency partners and teams across sales, corporate communications, product marketing, campaign marketing, and marketing operations.
• Applications are accepted on an ongoing basis with no stated application deadline;
• The company may use AI tools during parts of the recruitment process, including application and resume review, response assessment, and identification of potential inconsistencies or verification signals. Final hiring decisions are made by humans.
• Reasonable recruitment adjustments are available upon request.
• The employer is committed to equal opportunity and an inclusive workplace.