VP, Marketing

Job Description

Job Title: VP, Marketing. Location: British Columbia, Canada (Hybrid)

Responsibilities:

• Lead the overall marketing strategy and define the company’s go-to-market approach as the quantum technology category evolves.
• Work closely with executive leadership, product teams, and research teams to align messaging, positioning, segmentation, and marketing channels with business objectives;
• Build and maintain strong brand positioning that differentiates the company within the quantum computing industry.
• Establish clear brand architecture, visual identity standards, and messaging guidelines while ensuring a consistent voice across all channels.
• Develop systems to measure brand awareness, perception, and long-term brand health.
• Build a scalable thought leadership program including keynotes, op-eds, technical explainers, and ecosystem content that educates the market while maintaining scientific credibility;
• Lead communications strategy across executive communications, media relations, analyst engagement, and content distribution.
• Create a strong content strategy that includes web, social media, video, and technical explainers to drive awareness and engagement.
• Translate complex technical developments and product roadmap updates into clear value propositions for customers, partners, and internal teams.
• Support go-to-market enablement for internal sales teams and external ecosystem partners.
• Develop and execute an events and sponsorship strategy including conferences, industry forums, and strategic partnerships that strengthen the company’s presence in the global quantum ecosystem;
• Lead and grow a high-impact marketing team while establishing strong operating rhythms such as quarterly planning, performance reviews, and success metrics.
• Manage marketing budgets with clear measurement of outcomes and return on investment.

Qualifications:

• At least 12 years of experience in B2B marketing within deep technology, enterprise technology, or similar high-growth environments.
• Bachelor’s degree in marketing, business, communications, or a related field.
• MBA or equivalent experience is preferred;
• Proven ability to shape new markets, build category awareness, and influence industry direction.
• Experience building and leading high-performing marketing teams during rapid company growth.
• Strong executive communication skills and ability to influence board members, investors, policy makers, and senior leadership.
• Familiarity with quantum technology, photonics, high performance computing, semiconductors, or related deep technology ecosystems is considered a strong advantage.

Benefits and Compensation:

• Opportunity to work alongside leading innovators advancing next-generation quantum technologies.
• Fast-paced environment where new ideas and experimentation are encouraged.
• Inclusive culture focused on collaboration and shared innovation;
• Regular social events and team activities that help maintain strong connections across the global workforce.
• Competitive compensation including base salary, stock options, and relocation assistance for international talent.
• Comprehensive benefits package including extended health coverage, dental coverage, life insurance, long-term disability support, employee assistance program, parental leave top-ups, and flexible spending accounts.

Other Instructions:

• Candidates must submit a resume and cover letter in a single file explaining why they are a strong fit for the company and what unique contributions they can bring to the team.
• The company encourages candidates whose experience closely matches the role to apply even if every requirement is not fully met.
• AI tools may assist in reviewing applications, but hiring decisions are made by people;
• The organization is committed to equity, diversity, and inclusion and encourages applicants from all backgrounds.
• Accommodations during the hiring process are available upon request.